When you land a new client, the first thing you want to do is send them a warm welcome email. The welcome email to a new client should introduce you and your company, and it should also provide useful information about your products or services.
In this blog post, we will discuss how to write an effective welcome email to a new client. We will give you some tips on what to include in your email and show examples of successful welcome emails. Let’s dive in!
What to include in a welcome email to a new client
Let’s look at some elements you should include in your welcome email:
1) Introduce yourself and your company
In your introduction, explain who you are and what your company does. This will help the client get to know you better, and it will show them you have a strong team in place.
For example:
“Hello [client name],
My name is [your name], and I will be your dedicated Account Manager. At [company name], we specialize in providing [type of service or product] to businesses like yours. I am excited to have the opportunity to work with you and look forward to helping you achieve your goals.”
Company background
You may also want to include a brief overview of your company’s history and some information about your team. This will help the client get to know you and your company better. Let’s look at an example of how you can introduce your company when writing a welcome letter to a new client.
For example:
“We are a team of [number] experienced professionals who are passionate about helping our clients succeed. We have worked with businesses of all sizes, from small startups to large corporations, and we have helped them achieve their business goals.”
What you offer
You can also use this section to provide useful information about your services. For example, you could list the following in a welcome email to a new client:
- The types of services you offer
- Your areas of expertise
- What makes your company unique
- How long you have been in business
For example:
“At [company name], we offer a wide range of services, including [service type], [service type], and [service type]. We have a team of experts who are passionate about helping our clients succeed. We have been in business for [number] years, and we have helped hundreds of businesses achieve their goals.”
Awards
If you have won any awards, feel free to mention them as well. This will help build trust with the client and show them that you are a reputable company.
For example:
“We are proud to say that we have been awarded the [industry award], and we have been featured in [publication].”
Testimonials
If you have any testimonials from happy clients, this is also a great time to share them in a welcome email to a new client.
“We are happy to say that we have received positive feedback from our clients. Some of our clients include [client names] and [client name]. Here’s what they had to say:
[testimonials]
Your contact details
Make sure you include your company’s contact information, such as your website, phone number, and email address. Provide customers with options on how they can reach you.
For example:
“If you have any questions, please do not hesitate to contact me at [your email address]. I would be more than happy to answer any of your questions.”
Pricing
You may also want to include some information about your pricing.
For example:
“Our prices are very competitive, and we offer discounts for bulk orders.”
Call to action
Finally, you should include a call to action (CTA). This is something that you want the client to do, such as contact you to discuss their project or place an order.
For example:
“If you would like to learn more about our services, please visit our website or give us a call at [phone number]. We would be happy to discuss your project with you and provide a free consultation.”
Examples of Welcome Emails to New Clients
Now that we have gone over different ideas to include in your welcome email let’s look at some examples of successful welcome emails.
Welcome email to a new client: Example #1
“Hello [client name],
My name is [name], and I am a Customer Success Manager at [company name], a marketing agency that specializes in helping businesses like yours grow online. I am excited to have the opportunity to work with you to take your business to the next level.
[Company] has been in business for six years, and during that time, we have worked with businesses of all sizes, from small startups to large corporations. We have a team of experienced professionals who are passionate about helping our clients succeed.
We offer a wide range of services, including SEO, PPC, social media marketing, and website design. Our prices are very competitive, and we offer discounts for long-term clients.
If you would like to learn more about our services, please visit our website or give us a call at [phone number]. We would be happy to discuss your project with you and provide a free consultation.
Thank you for your time,
[name]
[company name]
[website]”
Welcome email to a new customer: Example #2
“Hi there [client name],
Welcome to [company name]! We are excited to have you onboard, and we are looking forward to working with you.
A little bit about us: [company name] is a leading provider of [ services you offer ]. We have a team of experienced professionals who are passionate about helping our clients achieve their goals.
We are committed to providing the best possible service to our clients, and we would be honored to work with you.
We specialize in [areas of expertise].
Please let us know if there is anything we can do to help you get started.
Here are a few things you can expect from us: [list three to five bullet points].
Thank you for choosing us as your [service provider]. We look forward to working with you.
Best,
[Your name]”
Welcome email to a new client: Example #3
“Dear [Customer],
Welcome to [Company]! [Company] is a market leader in your industry, and we are excited to work with you to help you get the most out of our product and achieve your business goals.
To get started, please review the Welcome Packet that we have put together for you. This packet contains important information about our company, our product, and how to get started with us.
If you have any questions or need any assistance, please do not hesitate to contact our customer support team at [email address]. We are here to help you succeed!
Thank you for choosing [Company]!
Sincerely,
[Your name]
[Your title]
[Company]”
FAQs
How do you welcome a new client in an email?
You can welcome a new client by introducing yourself and your company, introducing your product, and providing information about how to get started. You can also include any questions the client may have and provide contact information for customer support.
What is a good welcome message?
A good welcome message should be personal, warm, and friendly. It should also be concise and to the point, with a clear call to action. Check out our tips and templates above for writing an effective welcome email to a new client.
How do I start a welcome email?
The best way to start a welcome message is by introducing yourself and your company. You can then thank the recipient for signing up or doing business with you and give them a brief overview of what they can expect from your company. Make sure to use their name in the email to make it more personal.
Here are a few examples of welcome messages you can use as inspiration for your own:
- Hi [Name]! Thank you for signing up with ABC Company. We’re excited to have you onboard, and we’ll do everything we can to help you succeed.
- Welcome to XYZ Company, [Name]! We’re glad to have you as our valued customer, and we’ll do everything we can to exceed your expectations.
- Thanks for choosing ABC Company, [Name]! We’re committed to providing you with the best possible service, and we’ll work hard to earn your business.
- Welcome aboard, [Name]! We’re excited to have you as part of our team, and we’ll do everything we can to help you reach your goals.
Final thoughts
Writing a welcome email to a new client is a great way to introduce new customers to your company. Welcome emails help you stand out from the competition while also giving customers an overview of how they will work with your team, what products or services you offer, and how they go about getting started.
Recommended Resources:
- Customer Onboarding Specialist: Career Spotlight
- What is Customer Onboarding and Why It Matters
- Customer Onboarding Process: Essentials You Need to Know
- 11 Essential Details to Include in Your Welcome Packet for New Clients
