Honest Growbots Review: Outbound Sales Software [2023]

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Honest Growbots Review: Outbound Sales Software [2023]

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As a marketing consultant, I’ve had my fair share of experiences with various lead generation tools. However, when I stumbled upon Growbots, it felt like uncovering a hidden gem in a vast sea of options.

Having relied on Growbots for over six years across different businesses, I can confidently say that it’s been a game-changer for numerous clients I’ve worked with. In this Growbots review, I’ll share why I think this tool offers fantastic automation capabilities for lead generation and outreach email campaigns, making it ideal for anyone looking to save time and effort while still generating high-quality leads.

Like any software, Growbots comes with its set of pros and cons, and in this review, I aim to share an honest account of our experiences with this platform. I’ll provide insights into its features and benefits to help you make an informed decision. So, let’s delve into the details.

What Is Growbots and How Does It Work?

In a nutshell, Growbots is a lead generation software that automates the process of finding and reaching out to potential leads for sales and marketing purposes. It uses artificial intelligence and data analysis to identify target audiences, create personalized email campaigns, and track the success of each campaign.

Where in the World is Growbots Located?

Growbots has an impressive team of over 50+ individuals working right from their stylish office located in Warsaw, Poland, and they cater to customers all around the globe.

Now, here’s an interesting tidbit I discovered during my chat with them.

Their dog-friendly Warsaw office used to be an actual cheese factory! How fascinating is that? Just picture them bustling around in a place that once produced delectable gouda and brie. They even have a cheese machine right in the middle of their office – quite a unique touch. Although, unfortunately, they don’t distribute free cheese samples along with their services (I tried asking!).

But let’s move on from the dairy talk and focus on what truly matters – the Growbots team. They are genuinely passionate about assisting businesses with their outbound sales efforts. Their expertise in sales, marketing, engineering, and customer success ensures they have all the necessary skills to deliver outstanding results.

When you get the chance to chat with the Growbots team, don’t forget to ask them about their cheesy headquarters – it’s a fun icebreaker! And who knows, they might even have some tips on pairing your favorite cheese with your outbound sales strategy.

Growbots Prospecting and Outreach: How It Works 

The Growbots team call themselves the “outbound sales geeks” but I like to think of them as lead-generating ninjas on your side, working tirelessly to bring you the leads you need to succeed.

They swoop in, identify potential customers that match your target audience, and then hit them with a personalized email campaign that’ll knock their socks off.

As a busy business owner, I don’t have time to waste on outreach activities that don’t get results. That’s why I like using this tool to help me build my sales pipeline quickly. 

Okay, cheesy metaphors aside. Here’s a quick breakdown of how it works, step-by-step:

  1. Create a Campaign: The first step is to create a campaign in the Growbots platform. This involves selecting the target audience, setting up the email sequence, and defining the campaign goals.
  1. Define Target Audience: The next step is to define the target audience for the campaign. This can be done by selecting specific criteria such as location, job title, industry, company size, and more. Growbots then uses its database of over 160 million prospects to find potential customers that match the criteria. Their database is updated continuously thanks to live email verification, reducing bounce rates to under 10%.
  1. Personalize Emails: Once the target audience has been defined, you can create personalized email templates that are tailored to your target audience. The platform includes a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding skills.
  1. Launch Campaign: After the email templates have been created, the campaign can be launched. Growbots sends the emails to the target audience, and the platform tracks the performance of the campaign in real-time.
  1. Follow-up Sequences: Growbots also includes follow-up sequences that can be customized to match the campaign goals. These sequences can be automated, and they help to ensure that potential customers are engaged and interested in the business’s products or services.
  1. Analytics Dashboard: Growbots provides an analytics dashboard that allows businesses to track the performance of their campaigns. The dashboard includes metrics such as open rates, response rates, and conversion rates, which can be used to optimize the campaigns for better results.

You can use this link to get 15% off your first 3 months on any Growbots plan!

Quick tip: I recommend doing some A/B testing on your subject headlines and email content. The key here is to test just one thing at a time. When you conduct A/B tests, try changing either the subject headline or the email content, but not both together. This way, you can get a clear picture of how each element affects your engagement rates, open rates, clicks, and conversions. Testing one thing at a time will give you valuable insights into what really works with your audience. It helps you fine-tune your marketing approach and make smart decisions for your future campaigns based on data.

Growbots Warm-up: How it Works

Growbots Warm-up is a feature that helps you improve your email deliverability. It’s like a personal trainer for your emails, getting them in shape to prevent them from being marked as spam or blocked by email providers. Because let’s face it, no one wants their emails to be the weak link in their outbound campaigns. With Growbots Warm-up, your emails will be ready to take on the world (or at least the inbox).

Here’s how Growbots Warm-up works in detail:

  1. Email Authentication: The first step is to check whether your domain is all set up according to the best practices since having all DNS records in place is a big part of your email reputation. Growbots’ email deliverability platform will allow you to make sure the DNS records are there, and their support team will help you set them up in case they’re not.
  1. Warming Up Your Email Account: Growbots’ warm up tool builds your credibility and reputation as a sender by sending genuine emails between your email inbox and recipients’ inboxes. As part of this process, Warmbots gradually increases the volume of outbound emails sent from the domain over a period of time. This helps to prevent the domain from being flagged as spam by email providers.
  2. Deliverability Testing and Monitoring: Warmbots enables real-time monitoring of your deliverability, offering valuable insights for enhancing your deliverability performance.

The platform’s gradual increase in volume, personalization, segmentation, testing capabilities, and analytics dashboard make it easy for you to warm up your domains and drive more sales.

Growbots Email Time Optimizer

Growbots’ Email Time Optimizer helps businesses find the best time to send their emails. It uses its “superpowers” to analyze the characteristics of your recipients and the type of company they work for, and then recommends the perfect time to hit send. With Email Time Optimizer on your side, you’ll be able to increase your email engagement rates and make your email campaigns more effective than ever before. It’s like having a secret weapon that your competitors will envy (but never know about).

Here’s how Email Time Optimizer works in detail:

  1. Select Recipient Data: The first step is to select the recipient’s data that will be used to determine the best time to send the email. This data can include the recipient’s job position, industry, and the year their company was founded.
  1. Analyze Data: Once the recipient’s data has been selected, Email Time Optimizer analyzes the data to determine the best time to send the email. The analysis takes into account factors such as the recipient’s work schedule, time zone, and email behavior.
  1. Schedule Emails: After the analysis is complete, Email Time Optimizer schedules the email to be sent at the optimal time for the recipient. This helps to increase the chances that the email will be opened and read by the recipient.
  1. Track Performance: Email Time Optimizer tracks the performance of the email campaign in real-time, including metrics such as open rates, click-through rates, and conversion rates. This helps businesses to optimize their email campaigns for better results.

Marketing stats show that weekdays (Tuesday, Wednesday, and Thursday) have consistently shown higher open and click-through rates compared to Monday and Friday. People tend to be more focused on work-related tasks during the middle of the week, making it an ideal time to reach out. Keep this in mind, but always test!

I found the Email Time Optimizer to be a powerful tool. The platform’s analysis of recipient data, scheduling capabilities, and real-time performance tracking make it easy for businesses to optimize their email campaigns and drive more sales. A+


Quick tip: People’s attention spans are limited, and they appreciate straightforward and authentic communication. I found that keeping your messages brief, getting to the point quickly, and showing genuine interest in the recipient works much better to create a positive impression.

Is Growbots email list legal?

You might be curious about this, and I must admit, it did cross my mind too!

I’ve looked into it, and Growbots is fully committed to following all the laws and regulations concerning email marketing, including those against spam. They compile their email list using various sources, like publicly available data and customer-provided data with proper consent.

I appreciate that they take ethical and legal considerations seriously. They take measures to ensure that the data they use is obtained lawfully and ethically. Moreover, they equip their customers with tools and features to stay compliant with anti-spam laws. This includes providing options for recipients to opt-out and unsubscribe from email lists.

But let’s keep in mind that following the rules is a joint responsibility! 

While Growbots does their part in ensuring a lawful email list, it ultimately falls on us, the customers, to guarantee that our email campaigns abide by all applicable laws and regulations. That means getting explicit consent from recipients before sending marketing emails and offering a clear and easy way for them to unsubscribe. 

My Experience in Using Growbots: Pros and Cons

As an entrepreneur always on the lookout for game-changing technologies, I couldn’t resist giving Growbots a try. And boy, did it shake things up in our sales process! But you know what they say – every coin has two sides. With all the ups, there were also some downs that I had to navigate through. Let me share the details with you.

Automates Lead Generation

One of the key benefits of Growbots is its ability to automate the lead generation process. With Growbots, I was able to generate leads quickly, which helped my clients increase sales and revenue. The software has a large database of contacts, which makes it easy to find potential customers based on various criteria such as industry, location, job title, and more.

Email Personalization & Templates

Another benefit of Growbots is its email personalization feature. It allows you to personalize emails by inserting variables such as the recipient’s name, company name, and job title. This makes the emails more engaging and increases the chances of a response. Growbots also offers a wide range of email templates that can be customized to suit your needs.

With Growbots, you can fully personalize your emails by including custom fields that provide detailed information about your prospects. This level of personalization goes beyond just a few basic variables, ensuring that your emails are tailored specifically to each recipient’s needs and preferences.

Additionally, Growbots integrates seamlessly with google Sheets, allowing you to create rows in a google Sheet when new Growbots links are clicked. This integration provides a convenient way to track and analyze the performance of your outbound sales efforts.

Analytics Dashboard

The software also has a detailed analytics dashboard that provides insights into the performance of your email campaigns. You can track open rates, click-through rates, and response rates, which helps us to optimize our campaigns for better results. The dashboard also shows information on the best time to send emails, which is based on the recipient’s time zone.

5-Star Customer Support

One of the standout features of Growbots is its customer support. The support team is highly professional, prompt, and provides detailed assistance. They are always available to answer any questions or concerns we have, and they provide training and onboarding for new users, which makes it easy to get started with the software. 

They go above and beyond to ensure that we are satisfied with the software. Overall, the level of support provided by Growbots is exceptional and sets it apart from other marketing automation tools.


Despite its many benefits, Growbots does have some drawbacks. One of the main cons is its pricing. The software can be expensive, especially for small businesses with limited budgets. The pricing is based on the number of contacts and emails sent, which can add up quickly. However, the software’s features and benefits have justified the cost for us, resulting in more brand recognition and revenue.

Initial Learning Curve

Another drawback of Growbots is its user interface. The software can be complex and overwhelming for new users. It takes time to learn how to use all the features and navigate the dashboard. However, once you get the hang of it, the software is easy to use and navigate.

*** UPDATE: They recently introduced a new onboarding process that helps you learn how to use the app more easily. So if you were worried about the interface being complicated, scratch that! It’s much simpler now, which is great news!  With integrations available for popular platforms like Microsoft, Hubspot, Salesforce, and others, Growbots offers seamless compatibility for businesses using these tools.

Overall, Growbots is a powerful marketing tool that has helped me to automate lead generation and email campaigns. The software’s advanced algorithms, email personalization features, and analytics dashboard make it an efficient and effective solution for businesses that want to drive sales and increase revenue. While the software can be pricey for some, its benefits and features make it a worthwhile investment for businesses that want to streamline their marketing efforts.

Additional Growbots Features 

Growbots Concierge Service 

Growbots Concierge Service is a program designed to provide businesses with an outsourced solution for their outbound sales efforts. With this program, businesses can get access to a team of certified outbound experts who can use Growbots on their behalf. The team covers copywriting, prospecting, and setting up meetings, taking all outbound tasks off the business’s plate.

The program includes the following services:

  1. Dedicated Account Manager: Each business gets a dedicated account manager who acts as their main point of contact with the Growbots team. The account manager is responsible for understanding the business’s goals and objectives and ensuring that the outbound campaigns align with them.
  1. Customized Campaigns: The Growbots team creates customized outbound campaigns based on the business’s target audience and goals. They use the Growbots platform to search for leads, personalize emails, and set up meetings on behalf of the business.
  1. Copywriting: The Growbots team handles all copywriting tasks for the outbound campaigns. They create compelling email templates and follow-up sequences that are tailored to the business’s target audience.
  1. Prospecting: The Growbots team uses the platform to search for leads based on the business’s target audience. They use various criteria such as industry, location, job title, and more to find potential customers that match the business’s requirements.
  1. Meeting Scheduling (optional addon): The Growbots team sets up meetings on behalf of the business. They use the platform to schedule meetings with potential customers, ensuring that they are at a convenient time for both parties.

The Concierge Service program is a great option for businesses that want to outsource their outbound sales efforts to a team of experts. It provides businesses with a hassle-free solution for generating leads and driving sales, while still maintaining control over the campaign’s goals and objectives. The program is also backed by Growbots’ excellent customer support, ensuring that businesses get the help they need when they need it.

I haven’t personally used it, so I’ll just leave you with some advice if you’re considering this option:

  1. Before making a decision, evaluate your outbound sales needs. If you find that managing lead generation and sales campaigns is taking up too much time and resources, outsourcing to experts might be a great option.
  1. Consider your budget and the potential return on investment (ROI) you expect from the program. While the Concierge Service can be beneficial, make sure it aligns with your financial goals and growth projections.
  1. Monitor Progress and Results: Stay actively involved in the process by monitoring the progress and results of your outbound sales efforts. Regularly review the analytics and discuss any necessary adjustments with the team.

Ultimately, the decision to use the Concierge Service program depends on your specific business requirements and goals. Take the time to assess your needs and weigh the benefits and costs to make an informed decision that best suits your company’s growth and success.

Growbots Premium Support 

As a user of Growbots Premium Support, I can say that it is a great service for businesses that want to improve their outbound sales efforts. The service is designed for two types of users: those who have not done outbound before but have the resources in-house to do it with additional strategic help from Growbots, and those who have a basic knowledge and experience of doing outbound but would like to become better at it with the help of an external expert.

One of the key benefits of Premium Support is that it provides users with access to a team of outbound experts who can help them develop and execute effective outbound campaigns. The team works closely with users to understand their goals and objectives, and then provides feedback and recommendations on how to improve their campaigns. This includes advice on lead generation, email personalization, follow-up sequences, and more.

I’ve worked closely with members of their team and was very happy with the amount of feedback and guidance I received when learning how to use the tool! Here’s a sample breakdown of what the onboarding journey looks like when you get the premium support package. It’s well-organized with clear goals and a timeline to keep you accountable.

growbots premium support review

Another advantage is that it provides users with access to Growbots’ extensive knowledge base. The knowledge base includes articles, videos, and FAQs that cover a wide range of topics related to outbound sales. This makes it easy for users to find the information they need to improve their campaigns and achieve their goals.

In addition, Premium Support also includes priority customer support. This means that users get access to a dedicated support team that is available to answer their questions and provide assistance whenever they need it. The support team is highly professional and knowledgeable, and they go above and beyond to ensure that users are satisfied with the service.

Overall, I think that Growbots Premium Support is a great service for businesses that want to improve their outbound sales efforts. It provides users with access to a team of experts, a knowledge base, and priority customer support, all of which can help them generate more leads and drive more sales. I highly recommend it to anyone who wants to take their outbound sales to the next level. It saves you time in the long run (and time is money!)

Growbots Customer Reviews from G2, Capterra, Software Advice and other platforms

G2 Growbots Customer Reviews:

  • “Growbots has been a game-changer for our sales team. We’ve been able to generate high-quality leads quickly and efficiently.”
  • “The email personalization feature is amazing. It has helped us to increase our response rates and drive more sales.”
  • “The customer support is top-notch. They are always available to answer our questions and provide detailed assistance.”

Capterra Growbots Reviews:

  • “Growbots is a fantastic tool for lead generation and email campaigns. It has helped us to streamline our marketing efforts and increase our sales.”
  • “The software is easy to use and the customer support is excellent. They are always willing to help and provide detailed guidance.”
  • “The analytics dashboard is very useful. It provides detailed insights into the performance of our campaigns and helps us to optimize them for better results.”

SoftwareAdvice Growbots Reviews:

  • “Growbots is a powerful marketing automation tool. It has helped us to generate leads quickly and efficiently, and the email personalization feature is a game-changer.”
  • “The customer support is amazing. They are always available to answer our questions and provide detailed assistance.”
  • “The software’s analytics dashboard is very useful. It provides detailed insights into the performance of our campaigns and helps us to make data-driven decisions.”

Product Hunt Growbots Reviews:

  • “Growbots has been a game-changer for our sales team. We’ve been able to generate high-quality leads quickly and efficiently.”
  • “The email personalization feature is amazing. It has helped us to increase our response rates and drive more sales.”
  • “The customer support is top-notch. They are always available to answer our questions and provide detailed assistance.”

Reviews of Growbots on various platforms are overwhelmingly positive. Users praise the software’s ability to automate lead generation and email campaigns, its email personalization features, and its analytics dashboard. The customer support is also consistently praised for being professional, prompt, and detailed. I had the same experience, so I am not surprised!

Final Verdict: Is Growbots Good?

As a marketing consultant, I was looking for a way to to help my clients expand reach, increase brand awareness, generate more leads and build a stronger online presence using backlinks. After using Growbots’ outbound sales automation platform, I can confidently say that it provided us with a reliable solution to automate our cold sales email campaigns and reach a wider audience.

We were able to generate a significant number of new leads and clients, which helped us expand our business and increase our revenue. Additionally, the platform helped us increase our brand awareness and reach a wider audience, which has been invaluable for our growth.

We even used it to build backlinks by reaching out to potential link partners. As a result, we saw a significant increase in our domain authority and relevant traffic. This was a game-changer for us as it helped us improve our search engine rankings and attract more potential customers to our platform. I encourage you to think outside the box and make most of Growbots’ unique features!

I highly recommend Growbots’ outbound sales automation platform to any business looking to improve their outbound sales efforts and generate more leads. The platform’s range of features, ease of use, and positive results make it a great choice for businesses of all sizes. If you’re looking for a reliable solution to automate your cold sales email campaigns and build your online presence, Growbots is definitely worth considering!

I love that our SDR’s can live within Growbots. They can scrape their leads, enroll them into cold sequences, track people who are warming up, enroll them on a personalized sequence, then bring them to a demo with personalized emails, phone calls and LI touches. So, excellent, all in 1 tool for outbound.

Get 15% off your first 3 months on any Growbots plan using this link!

P.S. Some links in this article are affiliate links, and they won’t cost you anything extra if you decide to go for a paid plan. I stand by the products I recommend, and everything I shared is based on real experience to save you from any trial and error.

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